Omnia Dynamic Marketing

Omnia's Dynamic Marketing is a bid management tool that calculates and sets the best bids every 60 minutes. The sophisticated bidding algorithm, calculating and automatically adjusting CPC bids on product-level, is based on margin, competitor prices, conversion ratios and numerous other variables. 

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Solution Capabilities

  • Dynamic bid management tool - Calculates and sets bids every 60 minutes.
  • Data driven bid calculation: Calculates bids on both internal and external data.
  • Strategy based configuration - Set the bid calculation to be congruent with your business strategy.
  • Be flexible - Set the algorithm to aim for on revenue, margin, or what suits any product category.
  • A tool that works for you - As a user you always control the final calculation.

Omnia Dynamic Marketing

Omnia Retail