It's been ten years since Mister Spex stirred up the traditional market of (sun-)glasses and contact lenses by launching an online platform. With over three million customers and an average of 15,000 orders per day, the German player can now call himself Europe's most successful online optician. Ecommerce News talked to Carsten Hennig, head of international marketing.
To set the course for further growth, the company had to replace its own developed shop solution with a scalable technology, which supports a quick, uncomplicated and cost-effective expansion in the context of the growth strategy.
Mister Spex is extending its successful cooperation with Intershop with the rollout of the latest Intershop Commerce Suite. The rollout was completed in just eight weeks.
