Our SO1 Engine creates a feed of content by ranking product-related information such as offers from circulars, coupons, product launches, and recipes according to a customer’s individual preferences and the retailer’s goals. The output is optimized to maximize customer satisfaction, redemption probability, and store sales. Potential use cases include: 1. Customers receive a preview of the most suitable offers from next week’s circular printed on their receipt – to drive store traffic 2. Customers receive personalized content according to their preferences – to drive usage 3. SO1 improves the targeting of check-out and other coupons – to drive redemption rates.
Learn more about the advantages of Smart Recommendations and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.