Programmatic Brand Promotions

SO1 provides retailers with a white label self-service platform for manufacturer brands, utilizing SO1’s full AI targeting and optimization power. SO1’s Programmatic Promotions make it possible to revamp the way promotions are executed – with retailers retaining full control and generating new revenues with brands. Brands can easily launch, manage and track AI-powered campaigns in real-time and according to their specific needs, like generating trial sales and brand switching. Brands love to allocate budgets to SO1’s Programmatic Promotions, as they offer an unparalleled ROI thanks to better-targeted offers, individually optimized discounts and a performance-based bidding model.

Learn more about the advantages of Programmatic Brand Promotions and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.

Solution Capabilities

  • plus 13% average basket size per customer
  • five times higher redemption of offers
  • 44% higher margin because of reduced price-offs

Programmatic Brand Promotions