Omnia’s Dynamic Pricing module calculates optimal prices for all your products, up to 4 times a day. The dynamic pricing system is a powerful mix between value based pricing (based on price elasticity) and competitor based pricing (based on business rules). The price elasticity algorithm automatically learns how sensitive products are for price changes. This enables you to find a perfect balance between your sales and profits. You can fully automate pricing based on elasticity or choose to keep more control by using customizable business rules. You can either cap the price advice or fully override it, making sure prices always fall within your business’ strategy.
Learn more about the advantages of Omnia Dynamic Pricing and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.