Predictive On-Site Targeting
Akanoo is a SaaS solution that predicts online shop visitors’ intentions and affinity to onsite campaigns in real-time. Visitors receive personalized campaigns at the right moment during their online shop visit based on the predictions. Akanoo uses the most advanced automated process in Data Mining and Machine Learning to select relevant visitors. Non-buyers are converted into buyers. Akanoo enables online shops to optimize their conversion rates and generate more revenue from existing visitors. We are keen on transparently generating and documenting incremental revenue from existing visitor streams. The revenue increments are therefore calculated by comparing targeted visitors with valid statistical control groups in continuous A/B Tests.
- Customer Journey
- Behaviour Prediction
Learn more about the advantages of Predictive On-Site Targeting and Intershop! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.