SO1’s Optimized Discounts utilize the full potential of our AI – and require very little manual configuration. Based on a predefined pool of promotional offers, the SO1 Engine selects, ranks and adjusts these offers to match a customer’s willingness-to-pay and to increase his or her purchase likelihood – in alignment with the retailers goals. Individual discounts that match a customer’s willingness-to-pay significantly improve retailers’ profits. The SO1 Engine is also capable of determining if a customer will purchase campaign products anyway and thus drives truly incremental sales.
Learn more about the advantages of Optimized Discounts and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.