Omnia Dynamic Pricing 

Omnia’s Dynamic Pricing module calculates optimal prices for all your products, up to 4 times a day. The dynamic pricing system is a powerful mix between value based pricing (based on price elasticity) and competitor based pricing (based on business rules). The price elasticity algorithm automatically learns how sensitive products are for price changes. This enables you to find a perfect balance between your sales and profits. You can fully automate pricing based on elasticity or choose to keep more control by using customizable business rules. You can either cap the price advice or fully override it, making sure prices always fall within your business’ strategy.

Learn more about the advantages of Omnia Dynamic Pricing  and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.

Solution Capabilities

  • Easily set-up an intelligent dynamic pricing strategy based on any variable. 
  • Be able to combine internal product and sales data with external market data, in order to automatically find your optimal prices.
  • Always make sure the by Omnia automated prices fit within your business strategy by making use of customizable business rules.  
  • Dynamic pricing with Omnia is transparent. You always have full insight into the decisions of the algorithm.
  • Dynamic Pricing has a user-friendly console. Everyone can work with the software and you will be set-up in minutes.;

Omnia Dynamic Pricing 

Omnia Retail