The Recommendations API built with Microsoft Azure Machine Learning helps your customer discover items in your catalog. Customer activity in your digital store is used to recommend items and to improve conversion in your digital store. The recommendation engine may be trained by uploading data about past customer activity or by collecting data directly from your digital store. When the customer returns to your store you will be able to feature recommended items from your catalog that may increase your conversion rate.
Learn more about the advantages of Microsoft Azure Recommendations API and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.