Gigya’s Registration-as-a-Service (RaaS) provides customers with the flexibility to quickly deploy custom registration forms and flows across its web and mobile properties, complete with identity validation and verification policies. All data collected through registration and known users’ on-site actions is organized into unified profiles in Gigya’s Profile Management database, which serves as a single source of truth across properties. Profile Management automatically maintains data privacy compliance, protection and quality. Additionally, this data can be fed into marketing technologies for personalization, targeted campaigns and used to advise better ad purchasing.
Learn more about the advantages of Gigya Customer Identity Management and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.