The POS solution will allow you to expand the assortment in your physical shop with what you are offering in your webshop. For example, is the product the consumer is after no longer available in the right colour? Then the customer will instantly be able to buy the required product from your webshop at the POS terminal in your shop and pay with a credit or debit card. You can subsequently deliver the product to the customer’s home as soon as possible, or arrange for the customer to collect the order from the shop. You are thereby integrating both of your sales channels, allowing you to provide your customers with an optimal service. This assortment expansion will result in extra turnover. Plus you will also be offering the consumer a consistent shopping experience and brand perception, resulting in increased satisfaction and loyalty.
Learn more about the advantages of Buckaroo Point of Sale and Intershop Communications AG! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.