Founded in Stockholm in 2010, Loop54 started life as a search-related consultancy project for Voddler (the previous leading Swedish-based video-on-demand platform). Loop54 morphed into a standalone product search engine in 2013, with the company growing and soon becoming cash-flow positive. In 2015, Loop54 raised $580K in seed funding from Axel Johnson (one of Sweden’s leading business groups, employing 19,000 people, and whose investments engage with 1 million customers daily), RECAPEX (based in Stockholm, previous investments: virtual fitting solution for fashion e-tailers, Virtusize), together with Swedish government agency, ALMI Invest, and angel investor, Erik Byrenius. Today Loop54 is growing fast with a firm European presence.
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