Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. This Software-as-a-Service (SaaS) platform enables retailers to automate their pricing and online marketing campaigns in a simple but extremely effective way. Omnia Retail was created by the merger of a software developer and a strategy consultant, both fully focused on the retail market. The dynamic pricing module within Omnia Retail calculates the optimal price point for each individual client, taking into account factors like prices of (relevant) competitors, price elasticity of the article, logistical costs and purchase price of the article. Subsequently, the dynamic marketing module within Omnia Retail determines which products the retailer should offer on which marketing channels and at which bid prices. Omnia Retail currently serves over 80 clients, among which leading players in the Dutch offline and online retail industry such as Bol.com, Decathlon, Nextail and Wehkamp.”
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