Paynow is an easy-to-use mobile payment service provided by LG Uplus, a South Korean telecommunications and mobile phone operator. Users can make online payment easily once they download the payment app and sign up there without authentication certificate or ActiveX. Since mobile phone numbers serve as an ID, users do not have to create an ID and have only to register a six-digit password. The payment of the service can be made by credit cards and bank account transfers or mobile phone payment and the service is available in some 100,000 credit card member stores across the nation.
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