FACT-Finder is an Omikron Data Quality GmbH technology that performs successfully since 2001. Following the upcoming of the first online shops in 2000, the company evolved from being a pure data quality specialist to one of the leading technology providers in the e-commerce business. Today, FACT-Finder is Europe’s most-sold software for product search, navigation and merchandising. It is implemented by big retail chains, such as Media Markt, Conrad Electronic, OBI and LeroyMerlin, as well as online pure players like Mister Spex and MyTheresa. Internationally, FACT-Finder is implemented in more than 1,500 online shops. Online retailers spend millions on google traffic. However, shop usability is vital for converting a visitor to a customer. FACT-Finder improves search, navigation and merchandising across all digital sales channels. The solution enables online and mobile customers to quickly find the right products at the right moment. According to A/B tests this allows an increase in conversion rates of up to 33% and motivates customers to repeated purchases, increasing customer retention. Amongst others, FACT-Finder provides: error-tolerant, language-independent search, user-friendly suggest function, flexibly configurable filter navigation, effective functions for sales promotion, guided selling and recommendation.
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