The Würth Group, the world’s number one supplier of assembly and fixing materials, is deploying Intershop’s Enfinity Suite software across the Group as its e-commerce platform. The Würth Group’s new B2B platform gives business customers access to a product range comprising over 100,000 items, including screws, dowels, tools, and chemical products. The e-commerce system enables Würth customers to order all products online. The customer-oriented store offers users an optimized ordering experience, including enhanced product information, custom product lists and special offers, order control, and order tracking.
The key to transforming a traditional organization into a digital, innovative company lies in getting the sales force enthusiastic for e-commerce, says Gerco van Leeuwen, e-commerce specialist at Würth. By doing so, the company transformed itself into an organization in which field sales makes full use of the opportunities offered by e-commerce.
For those of you who are not experts in manufacturing, it stands for personal protective equipment. The PPE manager is not a human, but a digital consultant assisting customers in choosing the perfect item. It offers top advice in digital form. An additional service that is impressively valuable.
These days, all divisions and companies that belong to the Würth conglomerate serve over three million B2B customers. What all started as a small, traditional German business with only three employees has evolved into an innovative omnichannel B2B shopping platform. “Digital innovations in recent years made things less personal, but we have noticed that the role of a contact manager, which our representatives now have, is highly valued,” reflects Gerard Scheffel, E-Commerce Manager at Würth Netherlands. “This way, we have become a personal point of contact, available 24/7 through all of our sales channels.”
Internet World Business Award: Würth is the best B2B Online Shop 2019!
The tool business is paying off - at least for the German retailer Würth. The family-owned company is able to grow significantly, especially in the internet trade, and thus increase its sales.