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Founded 1991 in Milan, Trony is an Italian retailer specializing in consumer electronics, computers, telephones and household appliances. GRE is a consortium comprised of 15 companies that operate 190 stores in malls and hypermarkets across Italy. Following a major data integration project to boost operational cohesion between its subsidiaries, Trony wanted a new group-wide commerce platform that would enable it to embark and truly unify Omni-channel customer e-commerce experience.

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