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Stadium AB

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Stadium is a major retailer for sports equipment, serving customers at stores in Sweden, Finland and Germany. Set up by two brothers Ulf and Bo Eklöf, the store design, based on sports stadiums, is designed to create a special kind of customer experience and is intended to inspire customers to an active and healthy lifestyle and to encourage them to try out the products in the store.

With millions of visitors to its e-commerce sites every month, Stadium now leads the field in Nordic e-commerce thanks to the Intershop Commerce Suite software.