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Stadium AB

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Stadium is a major sporting goods retailer, serving customers at stores in Sweden, Finland and Germany. Set up by two brothers Ulf and Bo Eklöf, with a vision of sports arena-style stores offering customer experiences to inspire customers to lead an active and healthy lifestyle and to try out products in store, Stadium offers destination shopping. With millions of visitors to its e-commerce sites every month, Stadium now leads the field in Nordic e-commerce thanks to the Intershop Commerce Suite software.