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Business Model:
B2B
B2C

Pierce AB

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It is said that many successful businesses have started in the garage, so it feels good that this was exactly how it all started for us. The endless hunt for motorcycle spare parts and lack of good suppliers sparked the idea of stocking and selling motorcycle parts online and offering a fast and reliable service. The first online store that we launched was back in 2005, that only contained parts for pitbikes. Within only a few months we grew out from the garage and in January 2009 we started Pierce AB and launched 24MX, where we started to sell spare parts and equipment for the motocross world. Sales grew in a way that we never could have imagined. At the beginning of 2009 we were only a team of 4, today we are more than 200, committed in giving our customers a huge range of products and an extraordinary level of service . When we launched XLmoto in 2013 it was with the vision of giving everyone who loves motorcycles to come online and get a look at our huge range of products, with fast and reliable deliveries. Our latest launch Sledstore is a Mecca for the Nordic snowmobile fanatics. Pierce has organically grown substantially by geographical expansion and now has a local presence in 17 European markets, always with black numbers at the last row. The most important thing about our history is that the success is built with our customers. There are over 800 000 satisfied customers who have helped us to develop our product range, with stocking more products and constantly improving our services. To that, A big thanks to all of you who gave us your trust. We promise that we will continue to improve the service we provide.