Business Model:
B2C

MUSIC STORE professional GmbH

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Music Store is the world's fifth-largest retailer of musical instruments and accessories. For over ten years, the Cologne-based company has run its highly successful online store on Intershop technology. To secure the future of its ever-expanding business in Germany and throughout Europe-where it currently employs around 300 people-Music Store upgraded to Intershop 7 in 2016.

Online customers now enjoy a richer shopping experience that is optimized for mobile devices. For the shop admins, Intershop offers easy manageability and robust technology that copes effortlessly with peak user loads.

Case Study: Music Store

The Beat Goes On: The MUSIC STORE Online Shop is Now Running on Intershop 7.4

In recent years, MUSIC STORE has successfully expanded on an international level. In 2011, the company acquired a 40,000 sq m building that is home to the store, warehouse, logistics, and management. In order to remain connected with the online business and to take advantage of the benefits of the fully automated high-bay and small parts warehouse, the shop solution should also be oriented towards the future. With the migration to Intershop 7.4, MUSIC STORE has prepared itself for the challenges and problems associated with securing and establishing new markets. The platform enables a higher information and service standard to be offered to customers, which they value highly. Customers can enjoy additional advantages with customized ad campaigns, gift certificates, and coupon offers.