4care is part of the international MyOptique Group and is one of Europe's leading omnichannel suppliers of contact lenses, care products and eyeglasses. In order to adapt to the changing purchasing behavior of its growing customer base, the German medical product manufacturer has optimized its online shop at Lensbest.de for mobile commerce. Customers can now repeat past orders, request information, or purchase care products via their smartphone or tablet.
Thanks to Intershop and its partner dotSource, the platform upgrade was a resounding success. The back-end now features consistent product categories for easier store maintenance. In addition, the use of APIs and Intershop’s Synaptic Commerce solutions makes it simple to add or remove third-party systems, including blog, ERP, payment, and newsletter platforms.