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Videocon Industries Ltd

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Case Study: Videocon

Repeat buying increases by 25% and overall customer satisfaction by 20% for global consumer electronics company

Videocon Industries Limited is a global conglomerate headquartered in India that deals in consumer electronics, home appliances, retail, oil and gas, energy, direct-to-home television and telecoms. With its multi-brand strategy Videocon has India’s largest sales and service network – with over 600 physical stores. The company was already running an e-commerce site, but the existing site was neither able to offer a satisfying shopping experience nor robust enough to handle large traffic volumes. As the number of orders placed online was growing at a significant pace to over 1,000 orders a day, the old e-commerce platform had reached a stage where the site was responding too slowly and additional infrastructure was required to improve the performance of the web shop. This prompted Next Retail to consider the move to a more powerful and reliable e-commerce solution. The new online megastore uses advanced features of Intershop 7 such as the Promotion Engine, which allows targeted marketing to defined customer groups.