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Stadium AB

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Case Study: Stadium

Sports retailer Stadium leads e-commerce field in Sweden

Stadium is a major sporting goods retailer, serving customers at stores in Sweden, Finland and Denmark. Set up by two brothers Ulf and Bo Eklöf, with a vision of sports arena-style stores offering customer experiences to inspire customers to lead an active and healthy lifestyle and to try out products in store, Stadium offers destination shopping. Stadium looked to the US to develop ideas as to how it might set up e-commerce. It wanted to be multi-channel so that a customer could order goods online for delivery at home or to a store, or buy something in-store and have it delivered at home.

Intershop had the strongest references and brought multi-channel experience with its Enfinity Suite e-commerce solution. Intershop delivers through an ecosystem of partners with specialist expertise in order to respond quickly to ever changing market demands and technology.

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