Case Study: Bugaboo
Bugaboo redesigns online brand experienceWhile Bugaboo had a functioning e-commerce solution, possibilities to convey this brand image were limited. The company chose a powerful platform that would allow it to recreate the brand experience online, and engage more interactively with its customers.
With a business that spans the globe, the ability to create the right experience in more than 50 countries was paramount. Bugaboo needed one centrally managed platform that would serve as the blueprint for all local web shops, with the flexibility to integrate with local fulfillment partners, localize product catalogues and implement targeted, country-specific marketing campaigns.