Case Study: Mister Spex
Online Pure Player Mister Spex Goes Omni-ChannelMister Spex is the biggest online optician in Germany and one of the biggest in Europe, with 9 online shops throughout Europe and more than 50,000 website visitors a day. Besides contact lenses, the Berlin-based company sells the largest European range of branded glasses and sunglasses to its over 2 million active customers throughout Europe – on shelf, available immediately and always at the best prices.
To support its fast expansion, the company needed to replace its proprietary C++ e-commerce engine with a market leading, stable, and scalable technology that would enable quick, easy and cost-efficient rollout into new countries. With the business also growing in complexity, the Company opted for Intershop’s Commerce Suite as it would allow Mister Spex to add new functionality, sales channels and new countries as and when needed without service interruption. This became a critical feature in the summer of 2016, when Mister Spex opened its first bricks and mortar in Berlin.
It's been ten years since Mister Spex stirred up the traditional market of (sun-)glasses and contact lenses by launching an online platform. With over three million customers and an average of 15,000 orders per day, the German player can now call himself Europe's most successful online optician. Ecommerce News talked to Carsten Hennig, head of international marketing.
To set the course for further growth, the company had to replace its own developed shop solution with a scalable technology, which supports a quick, uncomplicated and cost-effective expansion in the context of the growth strategy.
Mister Spex is extending its successful cooperation with Intershop with the rollout of the latest Intershop Commerce Suite. The rollout was completed in just eight weeks.