Case Study: Binda
Multiple Brands, Multiple Languages, Multiple Channels: Binda Group Gets Closer to Its Customers With Intershop
Established in 1906, the company Binda owns brands including Breil, Hip Hop, Chronotech and Freestyle, which are distributed in 10,000 shops around the world, along with other licensed brands. When Binda Group decided to add a new channel and start selling online, the company needed a powerful platform that would allow it to complement its vast global distribution network with international, multi-brand sites. Getting closer to its customers is a key pillar of Binda’s strategy, so the new platform had to support a unique, memorable and personal customer experience. After a detailed evaluation of several vendors offering transaction based revenue models, Binda Group selected Intershop, a flexible, scalable solution that allows Binda to manage multiple brands and local sites centrally, while staying in control of the associated costs.