EasyAsk is the leading eCommerce Search & Merchandising solution, utilising advanced Natural Language Processing (NLP) technology to both understand what the shopper is searching for, also empowering business users with a powerful merchandising capability to better manage the site. EasyAsk’s use of NLP is the next evolutionary step from keyword search, applying intelligence to understand even complex concepts, including voice input from smartphone users. EasyAsk can understand complex longtail or conversational searches, part number or SKU number searches. Business users can easily create new ways to shop a site using Virtual Categories & use intelligent analytics which highlight opportunities to enhance UX & drive business improvement. US based with offices in Europe, EasyAsk already supports brands in 15 countries including TheNorthFace, J.Jill & True-Value Hardware.
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