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Programmatic Promotions

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SO1 provides retailers with a white label self-service platform for manufacturer brands, utilizing SO1’s full AI targeting and optimization power. SO1’s Programmatic Promotions make it possible to revamp the way promotions are executed – with retailers retaining full control and generating new revenues with brands. Brands can easily launch, manage and track AI-powered campaigns in real-time and according to their specific needs, like generating trial sales and brand switching. Brands love to allocate budgets to SO1’s Programmatic Promotions, as they offer an unparalleled ROI thanks to better-targeted offers, individually optimized discounts and a performance-based bidding model.

Solution Capabilities:

  • plus 13% average basket size per customer
  • five times higher redemption of offers
  • 44% higher margin because of reduced price-offs
Learn more about the advantages of Programmatic Promotions and Intershop! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.

Information about So1

Segment of One (SO1) has built the world's most advanced artificial intelligence for grocery retail promotions. SO1 individualizes, optimizes and automates the offers made by retailers to their customers. Our AI is aimed in particular at highly frequented food and near food retailers. It integrates easily into POS systems, analyzes the customer's purchase history and calculates exactly the right impulse (combination of product, discount level and time) to influence his or her purchase decisions in the most efficient way possible. Our solutions enable retailers to deliver to their customers smart individualized offers and appealing content – while driving significant increases in the retailer...