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Omnia Dynamic Marketing

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Omnia's Dynamic Marketing is a bid management tool that calculates and sets the best bids every 60 minutes. The sophisticated bidding algorithm, calculating and automatically adjusting CPC bids on product-level, is based on margin, competitor prices, conversion ratios and numerous other variables. 

Solution Capabilities:

  • Dynamic bid management tool - Calculates and sets bids every 60 minutes.
  • Data driven bid calculation: Calculates bids on both internal and external data.
  • Strategy based configuration - Set the bid calculation to be congruent with your business strategy.
  • Be flexible - Set the algorithm to aim for on revenue, margin, or what suits any product category.
  • A tool that works for you - As a user you always control the final calculation.
Learn more about the advantages of Omnia Dynamic Marketing and Intershop! We would be glad to provide reference cases and integration best practices. If you need further information, please contact us.

Information about Omnia Retail

Omnia Retail supplies retailers with algorithm-driven software for dynamic pricing and dynamic online marketing. This Software-as-a-Service (SaaS) platform enables retailers to automate their pricing and online marketing campaigns in a simple but extremely effective way. Omnia Retail was created by the merger of a software developer and a strategy consultant, both fully focused on the retail market. The dynamic pricing module within Omnia Retail calculates the optimal price point for each individual client, taking into account factors like prices of (relevant) competitors, price elasticity of the article, logistical costs and purchase price of the article. Subsequently, the dynamic marketing...