Gigya’s Registration-as-a-Service (RaaS) provides customers with the flexibility to quickly deploy custom registration forms and flows across its web and mobile properties, complete with identity validation and verification policies. All data collected through registration and known users’ on-site actions is organized into unified profiles in Gigya’s Profile Management database, which serves as a single source of truth across properties. Profile Management automatically maintains data privacy compliance, protection and quality. Additionally, this data can be fed into marketing technologies for personalization, targeted campaigns and used to advise better ad purchasing.
- Easily deploy registration and social login across global sites and mobile apps.
- Collect valuable first party customer identity data.
- Leverage customer data to drive personalized site experiences, targeted ads and better campaigns.
- Ensure secure authentication through two-factor and CAPTCHA based authentication.
- Store data in a compliant fashion according to various international data privacy laws.