Food/Beverages and Tobacco
Case Study: Majestic Wine
Majestic Wine Uncorks an Omni-Channel Wine Buying Experience for Shoppers with IntershopHaving operated its online store for more than a decade, leading UK wine retailer Majestic Wine has seen its e-commerce website become ever more popular. Online sales have grown steadily and an increasing number of customers are now using their mobile devices to place orders while on the move. To support the fast-paced growth in online demand, Majestic needed an e-commerce platform that delivered all the functionality it needed to handle a multi-site online shop. It also wanted to pave the way for increased mobile and social media integration and secure flexibility capacity to enable innovative future growth.
Supported by Intershop’s unified set of out-of-the-box functionality, including a seamless backend integration with in-house systems, Majestic Wines has taken the online wine buying experience to new heights and has only just begun to tap the capabilities of their new scalable ecommerce platform.