With the rise of e-commerce in B2B, adapting the sales force to the new processes often proves to be a tough challenge. How do you get your saleswomen and salesmen to embrace and stimulate the possibilities of digital commerce? And what do you have to pay attention to during this transition? The fifth meeting of the B2B expert group “Digital Commerce” revealed these six practical tips from experience experts.
Check out the teaser video for the in-depth interview with 4 of the experts from the B2B digital commerce group.